MALFY GIN
Capturing the Magic of the Mediterranean
Ciao Malfy!
SBF partnered with Malfy Gin to translate its coastal spirit into tactile, high-impact brand moments. Drawing on escapism through enjoyment, we channeled the sensory pull of a G&T with a water view - sun, salt, and a touch of sprezzatura!
OUR WORKBRAND STRATEGY, EXPERIENTIAL CONCEPTING & DESIGN, ASSET CREATION, POINT OF SALE DESIGN & FULFILLMENT, SALES TOOLS & STRATEGY, PRESS & INFLUENCER MAILINGS & MORE
PROJECT SPOTLIGHTRetail, Reimagined.
Instead of defaulting to category norms, we built immersive point of sale and displays that pulled people into Malfy’s world: colorful fruit crates, Italian post boxes turned shelf talkers, and recipe postcards created moments of intrigue.
