Founded by a songwriter and producer who discovered the same things that make a great record make a great brand.

Alongside a former account director and artist, who learned that brand-building leavened with the compulsion of art is unmatched in its power to move human beings.

We work with brands the same way we create our personal work, with a high-touch mix of obsession and tenacity, making sure each execution fits into a larger narrative.

We don’t create fictions. Our approach is to find the ideas and stories within brands that move us. Then we bring those things to life for wider audiences.

Above all, we create and nurture the kinds of brands we love; brands that act like charismatic people.

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Capabilities

Smoke Before Fire is a strategic, multidisciplinary creative studio that builds lifestyle brands big and small with lasting impact.

  • We help emerging and established brands find their purpose and position with precision. Our strategies are designed to uncover brand DNA, differentiate in competitive markets, and guide consistent, compelling expression across every touchpoint.

    Core Services:

    • Brand strategy & positioning

    • Brand world development

    • Messaging frameworks & manifestos

    • Visual identity & logo design

    • Copywriting & storytelling

    • Packaging design & brand collateral

    • POS Design & fulfillment

    • Custom brand merch

  • Social is your brand’s loudest voice and often its first impression. We help brands navigate the fast-moving landscape with strategies and content grounded in culture and insight.

    Whether you're scaling a launch or dusting off a legacy brand, we design social ecosystems that feel native to the feed and true to your brand.

    Core Services:

    • Social strategy & channel planning

    • Content calendar development & copywriting

    • Creative direction & asset production (reels, stories, posts)

    • Influencer programming & relationship management

    • Community management & engagement

    • Cultural insights, social listening & trend mapping

    • Organic + paid integration

  • From ground-up event design to partnership-driven experiences, we create environments that draw people in and leave a lasting impression. Every detail is an opportunity to deepen the narrative and express the brand’s point of view.

    Regardless of event size, we approach each project with equal parts strategy and creative.

    Core Services:

    • Experiential concepting & full-service event production

    • Custom displays, propping & branded build-outs

    • Pop-up experiences & mobile activations

    • Retailtainment & in-store brand experiences

    • Hospitality & on-premise activations

    • Product sampling, field marketing & guerrilla campaigns

    • Staffing strategy & street team management

    • Set design, sourcing & fabrication oversight

    • Brand partnerships, sponsor integrations & co-branded events

    • Custom displays, propping & build out

    • Trade show booth design, production & fabrication

  • We embed brands where they matter most within the scenes and conversations that shape culture, both online and IRL. Our work builds lasting credibility through strategic partnerships, tastemaker engagement, and influencer relationships that feel real, not rented.

    From brand ambassadors to bespoke music programs, product seeding to creative collabs, we anchor brands in culture and occasion.

    Core Services:

    • Cultural partnerships & program development

    • Influencer identification, casting & relationship management

    • Brand ambassador & tastemaker engagement programs

    • Product seeding & experiential gifting

    • Music partnerships & festival activations

    • Artist & designer collaborations

    • Creator-driven content programs

    • Social-first brand integrations & cultural placements

    • Campaign amplification through paid + organic talent

    • Partnership negotiation, logistics & execution

  • We develop content with stopping power from social-first campaigns to high-production brand films. Our creative production is tailored for lifestyle brands that need elevated storytelling and visuals worthy of sharing.

    Core Services:

    • Photo & video production

    • Art direction & styling

    • Campaign development & advertising creative

    • Content for e-commerce, digital shelf & DTC

  • From website design to CRM, we help brands create smart, seamless experiences that drive discovery, conversion, and loyalty.

    Whether you’re building from scratch or optimizing, our team brings together strategy, storytelling, and UX to craft digital ecosystems that connect. Always bespoke, never one-size-fits-all.

    Core Services:

    • Website design

    • E-commerce strategy & content

    • Digital shelf optimization (Amazon, Drizly, Instacart, ReserveBar, etc.)

    • Email marketing & CRM strategy

    • UX strategy, copywriting & creative direction

    • Analytics, performance tracking & ongoing optimization

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