LILLET
A Fresh Perspective for an Iconic Apéritif
Curating a Modern Spritz Ritual
Smoke Before Fire partnered with Lillet to reimagine the apéritif for a new generation. Infusing the brand’s rich French heritage with a modern edge designed to resonate with aspirational, social, and style-savvy women. The result? A brand world that feels both timeless and newly discovered.
OUR WORKBRAND POSITIONING & STRATEGY, CAMPAIGNS, CONTENT CREATION, SOCIAL MEDIA, INFLUENCER PARTNERSHIPS & MORE
OUR INSPIRATION“Something effortlessly elegant, aspirational yet approachable. Something that could feel just as at home on a rooftop in Miami as it does at golden hour in Marseille. The result is a brand world that feels intentional, sensory, and deeply shareable. A little luxurious. A little sun-drenched. Entirely unforgettable.”
CAMPAIGN SPOTLIGHTSavor the Day with Lillet
SBF led concept through execution for Savor the Day, a summer campaign shaped by a deliberate choice: to cast real women, creative entrepreneurs, instead of models. Their voices became the centerpiece of An Inspired Afternoon, a docuseries exploring creativity and modern femininity through candid conversation.
Olivia Cheng of DAUPHINETTE
Taylor Palmer of TALC STUDIOS
Asia Grant of REDOUX
Kristen Alpaugh of FLWR PSTL
